Building an Authentic Personal Brand

Personal branding is not just a trend; it has become essential. Both non-Web3 and Web3 brands use it to create better connections with their audiences and stay at the top of their minds. As a founder, having a strong personal brand helps differentiate you, establish credibility, and build trust with your audience.

To start building your personal brand, begin with your why. Understand your purpose and the reason behind your actions. Know yourself by identifying your strengths and weaknesses. Discover your unique voice by reflecting on your values, passions, and strengths. Your personal brand should be an extension of who you are. It should be REAL.

Some people only share work-related content, while others mix personal stories with reflections on overcoming challenges. My advice is to do what resonates with you but only share what you’re comfortable making public.

Consistency is key. Show up, post regularly, and engage with your audience to build a loyal following. It's not just about posting but also about interacting and providing value to your community.

Be authentic. Authenticity resonates. Share your genuine experiences, thoughts, and opinions. People connect with real stories and genuine personalities. Again, be REAL.

In the world of Web3, your digital identity will be very important for your personal brand. Web3 technologies let people own and control their digital identities, which helps keep their content real and safe. One key idea here is Self-Sovereign Identity, which allows users to create, manage, and share their digital identities without needing centralized authorities.

Web3 digital identity also focuses on making these identities work smoothly across different platforms and applications.

In the past, tools like Klout measured social influence. Today, blockchain-based tools are emerging. For example, OpenRank uses reputation graphs for trust and coordination in decentralized contexts. It leverages on-chain or peer-to-peer social graph data and applies algorithms like EigenTrust and Collaborative Filtering to compute reputation and rankings.

OpenRank allows consumer applications and marketplaces to integrate native rankings and recommendations seamlessly. Users and developers benefit from verifiable rankings and reputation computations, which provide a crucial trust layer for interactions and reward contributors based on verified data.

By popular demand, I have started offering personal branding consultations and services to help professionals improve their online reputation. For more information, visit my website: www.silviamogas.com/personal-branding